“What do I know about diamonds? I’m a boxing promoter. I was a happy boxing promoter until a week ago, and then: What do I know about diamonds? Don’t they come from Antwerp?” — Turkish, Snatch

In a perfect world, entrepreneurs solve large-scale problems they are familiar with. Except not every great idea comes from someone with many years of industry experience.

My co-founders and I have zero game development experience, but that didn’t stop us from building VarDragons, an augmented reality mobile game. We intend to overcome the contentious founder/market fit paradigm. Are we hungry? Yes. Are we capable? Yes. Are we all in? Hell yes. Are those questions/answers the reason we will succeed? Not likely.

Our greatest asset lies in the community we have already started to build around the game. Our goal is to build an interactive gaming community to help develop and shape our game. Gamers have played for hours behind the controllers, sticks, and screens, not us. When we started the Internet was our friend and we researched the best and worst of different games. We left the office to talk to gamers and realized we could learn more in a 5 minute conversation than we could researching on the Internet. The community knows what it wants and they want to tell you. The reason is simple, they don’t want products that suck.

Community is essential to developing a product with a demand that falls into Maslow’s physiological needs category. We want direct feedback on game features and game play dynamics. We want the community to tell us when something is dumb, does not make sense, or just plain sucks!

Social media will get us started but it’s hardly the answer. Email updates, twitter polls, forum polls, etc. are all great ways to reach out but it’s not enough. Going to events, game stores, game tournaments etc. and talking to random people gaming on their phones will help build our community. Someone has to get out there to build and lead the community. Its hard to do that from a command post positioned behind your keyboard.